Optimize Trade Promotional Spend

Today many of your trade and shopper marketing programs are under increasing pressure to "prove" sales and ROI effectiveness. Many retailers are streamlining SKUs, facings and even vendors to trim expenses. At the same time grocery retailers - of all sizes - are challenging you to more closely partner with them and align with their marketing efforts. More than ever your trade marketing programs must work extra hard to move cases - but in a measurable, cost efficient way. We can help. With GSNConnect™ you can:

• Advertise your products in the shopping planning and digital circular section of the grocers website - right when shoppers are making their trip and purchase decisions.
• Compliment and reinforce your circular ad or TPR by breaking through the clutter and being highly visible to your shoppers.
• Target current and/or new shoppers that have the highest potential of purchase - increasing sales impact and positive ROI.
• Add a digital coupon or video turning your ad into a powerful shopper promotional program with the visual impact of TV.
• Launch network wide, regional or account specific programs.
• Reduce any over dependence on print - increasingly important as print readership falls and newspapers struggle to stay in business.
• Directly and visibly support your retailer partners - big and small - in their marketing efforts.
• Measure sales performance and ROI via GSNConnect™ 's retail loyalty card and POS analytics.

Most important, you'll cost efficiently drive incremental sales over and above the sales generated by your trade deals alone. At its core GSNConnect™ enables you to run digital advertising and promotional programs, reinforce your trade TPR promotional efforts, and measure ROI and sales lift based on actual in-store loyalty and POS data. And what this data consistently shows is that ad programs run through GSNConnect™ experience significant and measurable incremental sales lift.

"GSNConnect™ will provide you with measurable, cost & sales effective trade marketing programs while helping build stronger relationships with your retail partners."