GSNConnect™ Overview

GSNConnect™ is our digital grocery advertising vertical and core suite of integrated retail shopper solutions. It provides a powerful targeting and analytic opportunity for advertisers and a convenient, personalized shopping experience for retail customers. It makes the retailer website, and store, a primary shopper destination point every week.

For you that experience translates to an advertising ability to precisely target your highest potential customers using shopper data from in-store Loyalty Card and POS data and/or shopper personal profiles, shopping list and click through analytical data. You'll be reaching shoppers right when they're at a critical point of purchase decision - when they're making their mental, written and/or digital shopping lists. And you'll be able to measure the actual sales results of your advertising or promotional program and adjust as necessary.

GSNConnect™ features include:

Grocery Vertical Ad Network

• A growing network of over 6,000 grocery store websites that consumers use to plan their upcoming shopping trip at their favorite grocer.
• Over 6 million monthly shoppers that visit these websites to better plan their shopping trip and the dollars they are going to spend.
• A retail chain 'footprint' over $130 billion in annual sales - larger than Safeway and Kroger combined.

Advanced Shopper Targeting, Personalization and Analytics

• A shopper analytical data base of over 35 million grocery loyalty card users.
• Data driven targeting, personalization and measurement capabilities utilizing retail Loyalty Card and POS data and /or personal profiles, click through, survey and shopping list data. It can stand alone or integrate with your existing CRM, Loyalty and/or Segmentation solutions.
• ROI and/or sales focused program analysis and evaluation of traditional and/or digital marketing efforts. (GSN powered or not) using our extensive shopper data base.
• Exposure, reach, frequency. We have standard DART reporting.
• Click-throughs. We can measure click-throughs to landing pages hosted on our network or to your website.
• Add -to-list. GSN sites measure how often shoppers click an ad to go on their shopping list. This is much more powerful than a click-through to a landing page or website. Our data shows that 93% of items added to a shopper's list are actually purchased at the store.
• Split Runs. We can offer advertisers the ability to do split runs to test offers and creative executions, and to measure the offers and executions for clicks, add to list, and retail lift.

Integrated Suite of Retail Shopper Solutions (on the retailer's website)

• A digitized, "click to shopping list", version of the retailer's weekly print ad.
• A "virtual" circular including all TPRs and unadvertised specials - targeted and personalized to meet shoppers specific needs.
• Over 64,000 kitchen tested "Ucook" recipe and menu solutions - all tagged and searchable by nutritional content, key ingredients, meal type and much more.
• More than 150 instructional cooking videos from the highly acclaimed Culinary Institute of America that will support retailer digital and in-store marketing and merchandising programs.
• A consumer friendly online wine pairing service with over 20,000 wines.
• Targeted digital consumer product coupons that with a single click can be added to customers' shopping lists.
• A digital shopping list capability which enables in-store, by aisle item navigation for an even better shopping experience.
• A highly targeted, personalized weekly eMail program that extends the retailer's digital marketing program directly to shoppers.
• Targeted CPG display ads "personalized" to match the retailer's customers' unique shopping needs.
• An iPhone mobile marketing solution that enables shoppers to access the retailer's GSN powered website anytime, anywhere.