Optimize Consumer Promotional Spend

FSI coupons and similar promotions have their place, but also have limitations. Because they're print based, and not targeted, FSI coupons have extremely low redemption rates - still less than 1.5% despite recent increases due the economic environment. That means that most of your promotional spend goes toward covering distribution expense - not building product trial and sales. And though FSI's are often used as a sales support tool with the trade, low redemption translates into a lack of excitement at the retail level. Often coupon programs are done simply because they're "quick and easy to execute" and/or are a convenient way to "provide the sales team with some sales ammunition."

But what if you could initiate an ad/promo program where:

• All dollars spent are working dollars and go directly to building awareness, trial and sales - with no wasted distribution expense.
• Your highest potential customers are targeted via a combination of shopper Loyalty Card and POS data and online click through analysis.
• Shoppers view your ad/promo when actually making purchase decisions.
• You can include high impact rich media and video applications - even high redemption digital coupons.
• You can cost efficiently test and measure the program using shopper transactional data.
• Your program supports your sales team and their retail accounts - because it's integrated into the trade's own marketing efforts.
• It generates significant and measurable incremental sales.
• The program is as quick and easy to execute as any FSI.

GSNConnect™ does all of the above with its data driven targeting and measurement capabilities combined with its placement in the planning section of thousands of grocery store websites. With budgets tighter than ever, it's one of the most cost efficient and proven ROI (via actual shopper transactional data) promotional spends you can make. Used alone, or in combination with traditional FSI coupon programs, advertising with GSNConnect™ increases your overall promotional program's sales, cost efficiency and ROI.

"With GSNConnect™ you'll be able to cut out non-working promotional media and redistribute those dollars toward generating real and measurable sales growth"