Test Digital and/or Complete Marketing Campaigns

In an era when every marketing dollar must work three times as hard, testing ads, campaigns and entire programs is critical. You simply don't want to launch a multi-million dollar ad program, or one of any size, unless you have confidence it will perform. And these days impressions, CTRs and reach & frequency objectives are simply not enough - you need to be able to accurately project the real incremental sales and/or ROI a specific ad or entire marketing campaign will generate.

GSNConnect™ enables you to run cost controlled A/B tests of your digital media in defined market areas prior to going national. You can do the same with your traditional media, or even test and optimize an entire marketing/advertising program. By utilizing GSN's in-store shopper transactional (POS) data base of over 35 million shoppers, you'll have sales and ROI measurement capabilities never before possible in a cost efficient and actionable manner.

• Test advertising and marketing programs prior to an expanded campaign.
• Save potentially millions of dollars by eliminating "wasted" advertising efforts.
• Measure programs based on "real" in-store shopper sales results in addition to reach, frequency, and CTR objectives.

"GSNConnect™ provides a unique and powerful means to test your advertising and marketing programs using actual shopper data... and potentially save millions of dollars in wasted media "