Reinforce Brand Positioning

If you're a large company with a relatively larger brand advertising budget you may be supporting your brand with a varied media mix including TV, radio, outdoor and/or digital media. You may even include in-store programs. Brand marketing budgets for smaller companies may be more limited - sometimes just including trade support programs. But with recent research showing over 75% of grocery shopping planning and decision making is now done before entering the store - can you afford not to reinforce your brand message at one of the most critical points of shopper purchase decision - right when shoppers are making their shopping lists? When a shopper adds an advertised item to a GSN powered shopping list our research - using actual in-store POS transactional data - shows that that item is purchased in-store over 90% of the time.

• Reinforce your brand positioning message when shoppers are making their purchase decisions - and close the sale.
• Cost efficiently add video or rich media for an online ad execution with the visual branding impact of TV advertising.
• Measure the actual in-store sales impact of your ad campaign - not simply impressions or CTRs.

"With GSNConnect™ you reach your highest potential target shoppers with your most powerful brand message... right at a critial point of purchase decision."