GSN Media Kit

Overview

Grocery Shopping Network turns grocery store websites into highly targeted advertising opportunities with GSNConnect: a unique application that connects your brands to the exact customer you want to reach - at the right place, the right time, right when consumers are preparing their shopping list.

Only GSNConnect  bridges the gap between online planning and in-store purchases.

Connect to consumers more efficiently than ever!

Audience & Usage

Average Monthly Traffic	Metrics
Unique visitors per month:	6.2 Million +
Average visits per month:	2.8
Unique visitor retention:	99.5 %
Session duration:	13.36 Minutes
Pages per session	20
GSN Ad Network Supermarket Gross Sales	$130 Billion
GSN represented Grocery Store Locations	5,574

source: Compete.com

GSN Customer Demographics Information

GSN Standard Ad Placements

Point of Decision Advertisements (Ad PODs) provide consumers with the ability to quickly and easily add the featured item directly to their shopping list.

Ad PODs are relevant suggestions to ease shopping, enhance choice and increase impulse purchases. Your message is integrated into the on line shopping process when consumers shop the weekly circular, review recipes, or add coupons, as they create their shopping lists.

Standard IAB sizes include:

• Square Banner - 300 x 250px
• Skyscraper - 160 x 600px
• Leader Board - 728 x 90px
• Shopping List Sponsorship - 468 x 60px

Standard Pricing*

All rates are net effective 01/01/09 - 12/31/09

• Run-Of-Site (ROS) Ad Placements - $15.00/CPM
• Targeted Ad Placements - $20.00/CPM

*Rich media, sweepstakes, games, and contest data capture, administration and/or electronic coupon provider charges are extra.

Supplemental Pricing

Custom Creative Fee	$2,500/version
Landing Page Creation:	$2,500
Video:	$2,500 plus standard CPM fees

• Sweepstakes, games, and contest data capture, administration and/or electronic coupon provider charges are extra.
• Rates for video formats include up to 60 seconds of host-initiated video or 120 seconds of user-initiated video in a standard display window. Non-video formats include executions where the initial download does not exceed 750KB in file size. Additional charges for greater durations, files sizes or display windows will apply.

GSN's Ad System supports Flexibility of Messaging, enabling brands to support a variety of objectives.

Ad Specs

Ad Name/Type	Dimensions	Maximum file size - Image	Maximum file size - Flash/Rich Media	Maximum video size
Square Banner	300 x 250px	30k - jpeg, gif	40k - swf	750 KB *
Skyscraper	160 x 600px	30k - jpeg, gif	40k - swf	750 KB *
Small Banner	468 x 60px	30k - jpeg, gif	40k - swf	750 KB *
Leader Board	728 x 90px	30k - jpeg, gif	40k - swf	750 KB *
Shopping List Sponsorship	468 x 60px	40k - jpeg, gif	N/A	N/A

* Contact your Sales Representative for additional fees related to larger file sizes

Creative Format Guidelines

Animation/Looping	Ads may not contain rapidly blinking animation. Maximum 15 seconds/one loop.
Ad Expansion	Must be initiated by the users. Ad contraction button must be visible and accessible to the user. Expand Left Only.
Audio	Audio must be initiated by the user. Mute functionality must be visible and accessible to the user.
Video	15 - 30 seconds video length recommended. Video playback controls (e.g. Stop, Play/Pause) must be visible and accessible to the user.
Flash	Back-up JPEG or GIF file must be supplied. The ad can not prompt user to upgrade to latest version of the Flash player. Flash version 7 or higher is recommended.
Creative lead time	Standard/Rich Media: 5 days Video: 14 days
Creative Asset Guidlines	Photo: Best quality possible is recommended. 640 x 480 px minimum. JPEG/PDF format. Ad/Graphics: Files must be in Illustrator, Photoshop or Fireworks layered native formats (any version). High quality JPEG or PDFs are also acceptable.

For more information contact:
Chuck Bolkom
VP, Advertising Sales
Phone: 612-238-4966
Mobile: 612-751-8831
Email: cbolkom@groceryshopping.net