March 18, 2008Grocery Shopping Network and Upromise, Inc. Join Forces to Make College Dreams a Reality
You can earn free flights and hotel rooms when you shop, why not cash
for college? Grocery Shopping Network (GSN), a leading provider of
proprietary software to grocery store retailers, announces a new
partnership with Upromise® the largest college
savings rewards program. Now, at more than 21,000 grocery stores
that partner with Upromise and GSN, consumers can not only save money on
groceries, they can also earn and save money for college.
Through Upromise's Grocery program, members
can earn money back for college when they make everyday purchases on
thousands of eligible grocery, health and household items at
participating grocery and drug stores. GSN has added new functionality
that grocery retailers can offer online to help consumers find products
participating in Upromise. As consumers create their shopping lists
online via their grocery store Web sites, GSN's
software identifies all participating items in the Upromise program,
helping consumers to maximize their Upromise earnings.
Grocery Shopping and College Saving Made Simple
GSN-powered grocery store Web sites allow consumers to save money and
time by planning their shopping trips online, where they can view
circular ads and in-store promotions; build, print and save grocery
lists; retrieve and print manufacturer and store coupons; and browse
more than 64,000 recipes and 160 cooking videos.
"More shoppers than ever use online tools to
plan and execute their shopping chores, and that's
why we've developed dynamic online
capabilities for grocery store Web sites – to
make grocery shopping easier and more convenient than ever,"
said Andy Robinson, CEO, Grocery Shopping Network. "By
partnering with Upromise, we can extend that service by bringing
attention to this fantastic organization that is serving an important
need – the challenge of paying for college."
"With Grocery Shopping Network's
technology it's easier to select and buy
Upromise participating products and maximize the opportunity to earn
college savings on grocery purchases," said
Ronnie Perchik, senior vice president, Upromise. "This
program can help Upromise members earn the most college savings for
their grocery spending, and spread the word about the importance of
saving for college and how participating in Upromise can give you a
helping hand." A complete list of grocery
stores, corporations and products participating in Upromise can be found
at www.upromise.com.
About Upromise
Launched in April 2001, today Upromise is the largest private source of
college funding contributions in America, with more than 8 million
members and $400 million in member rewards. Membership is free and can
help families save money for college while making everyday purchases of
products and services at more than 21,000 grocery and drug stores,
14,000 gas stations, 8,000 restaurants, as well as thousands of retail
stores, and more than 575 online shopping sites. Upromise partners
include Citi®, ExxonMobil Corporation, Bed
Bath & Beyond®, McDonald's®,
JCPenney.com, LandsEnd.com, Sears.com and hundreds of others. Upromise
also makes it easy for families to start their own college savings
strategy through tax-advantaged 529 college savings plans offered
through Upromise Investments, Inc. or by using Upromise contributions to
help pay down eligible student loans. Upromise is a wholly owned
subsidiary of SLM Corporation (NYSE: SLM), commonly known as Sallie Mae,
the nation's leading provider of
saving-and-paying-for-college programs. Upromise is headquartered in
Newton, Mass., and has more than 350 employees. For additional
information, visit www.upromise.com.
About Grocery Shopping Network
Grocery Shopping Network provides grocery retailers'
Web sites with a suite of proprietary software products that integrate
shopping list building, recipes and meal planning with relevant, focused
advertising content. GSN (www.groceryshopping.net)
brings together the Web and in-store supermarket shopping experience. A
GSN-powered site enables consumers to seamlessly shop their store, be
presented with sales and promotions in the context of the items they are
planning to purchase, access and save recipes for the items they plan to
purchase, plan meals and utilize the many discount offers (including
coupons) made available by brand manufacturers.
August 16, 2007GSN Drives Website Traffic
You don’t have to spend a lot of money to generate awareness of your website. Use tactics like these to boost traffic:
In-store coupon: Offer a high-value coupon obtainable only at your website. Example: $5 off with a $35 or $50 qualifying purchase. Use the newly enhanced and integrated In-Store coupon administration functionality to build your coupon.
Build a shopping list promotion: Incent your shoppers to make a shopping list online, print it, and redeem it at checkout. Using their printed list as the entry form, hold a prize drawing or sweepstakes.
GSN can assist in your marketing efforts. For example, we can help insert a promotional message and bar code on the header of the printed shopping list. Call us for more ideas – we’ve got lots of them.
August 16, 2007GSN Continues to Grow
Investors love GSNConnect almost as much as shoppers do. Their strong financial support reflects the industry-wide recognition GSN has won for connecting grocers and shoppers in ways that benefit both parties.
The combination of investor, retailer and brand support has enabled GSNConnect to claim a unique position of leadership in grocery store web marketing. Moreover, it has laid the foundation for continuous improvement and long-term growth.
As household broadband approaches 70% penetration and an internet-savvy generation begins to raise families, GSN’s proprietary solutions enable grocers to reach their most important shoppers with the right message, in the right place, at the right time.
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