Connect to higher customer retention
Make your website a mandatory first step in your customers’ shopping experience. GSNConnect links shoppers to so many conveniences and opportunities to save that they’ll place your link at the top of their browser’s bookmarks. In fact, up to 70% of customers who visit GSNConnect create shopping lists, and 94% of the items placed on lists are eventually purchased.
GSNConnect is so effective because it provides the tools you need to connect customers to personalized web-only offers, unadvertised specials, and sale items not listed in your circular. You can also offer gift cards, manufacturer coupons and coupons that are specific to your store or chain. Meal planners, a database of over 64,000 recipes, and over 160 cooking demonstration videos are also accessible to your customers. These tools result in a higher ring, more frequent trips to the supermarket, and better word-of-mouth.
Connect to increased sales
GSNConnect provides the tools to coordinate online ads with your weekly circular. In addition to integrating the power of CPG advertising into your website, you can highlight popular brands, promote time-sensitive offers, market specialty departments and build awareness of new products. Ads also encourage cross-category purchases by linking related items – like ice cream and chocolate sauce, for example.
GSNConnect also links your customers to a host of conveniences, including weekly meals, recipes and cooking demonstrations that increase your ring while heightening their satisfaction. By connecting your customers to all available savings, conveniences, and products and promotions based on past purchases, you provide greater value to shoppers. And in return, they’ll reward you with greater sales.
Connect to a new source of revenue
 Traditionally, retailers haven’t profited from brand advertising. GSNConnect changes all that by turning your website into a highly efficient vehicle by which brands can connect to their customers. Tie-ins with your weekly circular, in-store specials, and meal-planning tools enable brands to build equity with consumers, while providing you with an entirely new source of profits.
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