Increase Basket Size

What if you could motivate your best customers to add extra items to their basket – items they wouldn’t normally have purchased at your store. Would it mean an extra $500 per customer per year? Perhaps an incremental $500,000 annually for 1000 customers? With GSNConnect™ your customers view recommended specials that appeal to their specific shopping needs - many of which expand their initial purchase plans at your store. Shoppers then make a mental, written or digital shopping list that includes these personalized items. And once an item is “placed” on a GSN powered shopping list, our shopper insight data reveals it has over a 90% chance of being purchased during the in-store shopping trip. Moreover having these items on your customers’ list, along with store aisle navigation, drives deeper center store penetration and additional impulse sales in less frequented store selling areas.

“GSNConnect™ drives larger baskets, center store shopping and impulse purchase.”